1954 Mercury M100 Custom Cab 1/2 Ton Pickup
This rare Canadian-only Mercury pick up has been the recipient of a frame-off Show-quality restoration. The Mercury moniker is found only on Canadian-built pick up trucks from 1946 thru 1968. Ford of Canada built these examples in Oakville Ontario for Canadian dealer delivery only. For the most part, the Mercury truck was similar to the Ford F-series trucks but was trimmed in Mercury M-series badging. Many of the Mercury models saw further trim and badging than its Ford cousin. This makes the Mercury truck a sought-after oddity by both Canadian and US collectors.

This example is a top-of-the-line model as it is a Custom Cab. The 'Custom Cab' offered a top level trim that in this example included deluxe interior trim, full headliner and side trim, cloth seat, deluxe door panels, a correct under-dash heater, and a unique and correct round factory AM radio and ceiling-mounted speaker -- a correct and rare option today.

The M-100 is very well trimmed throughout including front and rear polished bumpers, MERCURY running board step plates, correct original MERCURY stamped tailgate, correct script hubcaps, original FO-MO-CO amber fog lights, all correct chrome script including MERCURY hood lettering, 'OVERDRIVE' script found on the hood and CUSTOM CAB door emblems.

Mechanically this truck has been equally well-restored. The original Flat Head Ford V8 motor has been rebuilt and is equipped with a 3 speed standard transmission with overdrive.

This example runs and drives exceptionally well and is as comfortable on a boulevard cruise as it is on an all-day Sunday tour.

Engine: 239-V8, 106 HP
Transmission: 3 speed manual with overdrive
Wheelbase: 110"
Weight: 3250 lbs
GVW - 4800 lbs
Wheelbase: 110"
Colour: Torch Red and Ermine White